Humans have always sought to share their stories—from ancient cave drawings to Homer’s orally passed-down epics and the religious imagery of medieval cathedrals. For lawyers, storytelling remains just as vital in presenting a case. The question is not whether a story is being told, but whether it’s being told effectively.
Structuring the Story
While presenting events chronologically can seem straightforward, it may not always be the most persuasive approach. Like a novel that opens with a dramatic moment and then moves through flashbacks, a compelling legal argument often begins with a clear statement of purpose—such as “This case is about…”—to direct the audience’s attention immediately to the core issue.
After setting the stage, a lawyer should build a narrative that connects past events to potential future consequences. Highlighting what could go wrong—or what justice demands—helps establish urgency. Every effective story concludes with a call to action, clearly defining what should happen next.
Crafting Persuasive Narratives
Strong storytelling requires preparation. Even seemingly spontaneous advocates are well-studied and ready for surprises. Knowing the audience is essential: an appellate judge, a jury, or a general audience each require different approaches. Legal jargon, for example, may work in a brief but alienate laypeople. Simplifying complex terms helps maintain engagement.
Lawyers should also humanize their clients, even when representing a corporation. This can mean focusing on the genuine intentions of employees, the value of their work, or the customers affected by the case. Context builds empathy and encourages the audience to root for the client’s success.
Belief in the narrative matters as much as its structure. A lawyer’s tone, posture, and expression can reveal confidence—or lack thereof. Professional passion, balanced with control, reinforces authenticity.
Developing Storytelling Skills
Becoming a better storyteller involves observation and practice. When reading legal opinions or briefs, pay attention not only to arguments but to writing style and clarity. Identify sections that confuse or drag, and edit your own work ruthlessly to improve structure and flow.
Watching other attorneys present arguments in court can also be instructive. Observing opening statements or closing arguments reveals how seasoned lawyers engage their audience. Courtroom clerks can often suggest the best times to observe these sessions.
Public speaking opportunities—whether at conferences or professional events—also strengthen storytelling abilities. Studying TED Talks or similar presentations can provide insight into pacing, tone, and audience connection.
Even humor can serve as practice; a well-told joke is a miniature story that tests timing, clarity, and audience response.
Finally, feedback is invaluable. Colleagues, friends, or family members can help refine both written and oral presentations. Recording and reviewing oneself can also highlight areas for improvement in delivery and presence.
In the end, great legal storytelling combines clarity, empathy, structure, and conviction—transforming arguments into narratives that persuade and resonate.