Earning Trust in the Courtroom: What Lawyers Can Learn from Journalists Trust isn’t automatic — it must be earned. Just like journalists, lawyers work to persuade skeptical audiences by building compelling narratives backed by facts. But with public trust in
The Hidden Costs of Law Firm Technology (and How to Avoid Them) While technology plays a key role in helping law firms run efficiently, the expenses can quickly pile up. Making the wrong tech choices can cost your firm
It’s widely understood that lawyers often need to adopt strong — and sometimes extreme — positions to advocate effectively for their clients. Vigorous representation is essential, and clients typically prefer to see their attorneys fight every point rather than concede
Wondering What Your Law Firm is Worth? Here’s What Really Drives Its Value If you’ve ever found yourself asking, “What’s the value of my law firm?” you’ve likely also thought about how to increase it. The answer comes down to
What to Do When Work Slows Down: Smart Marketing Moves for Lawyers In my coaching work with law firms, I often partner with attorneys for two years or more. During that time, it’s not unusual for them to go through
How to Use the “Trust Equation” to Strengthen Client Relationships Clients Choose Lawyers, Not Law Firms Legal services are built on relationships, not transactions. Unlike selling a product, securing legal clients requires time, consistency, and trust. Unless you’re offering a
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